Brat TV & eos

The Brat TV + eos partnership earned outstanding results across the 2021 campaign. Starring popular Gen-Z creators, Brat TV aired impactful branded content featured on YouTube, Instagram Snap and TikTok.

Brat TV integration eos lip balm in a custom commercial featuring popular Brat TV talent including Hayley LeBlanc and Curly Headed Monty. The commercial feature before our highly anticipated season finale of Mani.

Top talent from the Brat TV Universe featured different flavors of lip balm on their platforms praising the products and encouraging their followers to try the products themselves. There were also product integrations into Brat TV Instagram Stories promoting the products. The campaign had over 5.1M views which overdelivered by +1.8M views.