Lego & Super Mario Campaign

To generate awareness and increase product demand around the LEGO Super Mario line, this holiday season with our Gen Z audience, Brat TV in partnership with LEGO created a custom campaign spanning across the Brat Ecosystem including YouTube & Instagram.

Within this three month long campaign, we tapped several young creators to create & distribute social content, incorporated product into the new season of Brat hit program, Mani, and distributed not only the brand’s organic video content, but a custom commercial featuring Mani talent across some of our top YouTube content within the flight.

Beyond the above tactics, Brat TV was able to tap top talent from our #1 rated series, Chicken Girls for a custom mini-series incorporating the brand and product within a memorable and thoughtful storyline with all the expected drama of a Chicken Girls spin-off while encouraging viewers to jump into adventure with LEGO Peach, Mario & Luigi.

Throughout the flight, the campaign saw over 18M Views, overdelivering by +5.8M views on top of an additional 2.6M IMPS from our YouTube Reserve placements.