REVLON & Brat TV

In efforts to help inspire innovation, inclusion & intention and increase Revlon’s market share with our Gen Z Audience, we created a custom campaign utilizing a wide array of platforms including: YouTube, all major podcast streaming sources, Snapchat, Instagram and TikTok.

Within this month long campaign, we enlisted podcast personalities: Maggie & Emma MacDonald as well as Spencer Hunt (Spencewuah) to inform users of what it means to Make Your Move with the help of ColorSilk Digitones Haircolor. Beyond their podcast reads on behalf of the brand, we tapped Emma & Maggie along with two other young creator’s in the beauty and wellness space: Julia Dovgal & Julia Doyle for social content, incorporating all 5 Hi-Def color options through Instagram & TikTok.

Beyond our influencer talent, we utilized our owned & operated platforms through Snapchat and YouTube to further tap into the Gen Z audience who are on top of the trends and surrounded all things in their digital space by incorporating the brand’s messaging into Past Your Bedtime’s top content and social spaces.

In total, the campaign saw over 1.05M views which overdelivered by 51.8K views while capturing 1,666,835 impressions through YouTube Reserve.