Corinne Joy for Starburst

Brat TV & Starburst

The Brat TV + Starburst partnership earned incredible results across the 2021 campaign. Featuring some of Gen-Z’s most popular and diverse creators, Brat TV aired authentic and meaningful branded content across TikTok, Instagram, and YouTube in support of the partnership.

The two brand new series, Charmers and Scarlett’s Lab (sponsored by Starburst, of course 😉 ), conveyed key product messaging for both All Pink and Equity initiatives, with Added Value social content enforcing this messaging to our audience. In total, Brat TV over delivered and achieved 241,944,607 impressions for the campaign!

Starburst Campaign Stats
 

Custom Commercials

‘Charmers’ Episode Integration

Charmers Key Art

Social Campaigns

TikTok | Niana Guerrero

Tiktok | Pressley Hosbach